Retail Management - Merchandising, Distribution and Marketing

Q: What are the different types of merchandising?

Merchandising covers the way goods are presented and promoted and types include product merchandising, visual merchandising, retail merchandising, online merchandising, and omnichannel merchandising in which there is a focus on consistent messaging across all points of sale.

Q: Who should enrol in the Retail Management course?

The Retail Management - Merchandising, Distribution and Marketing course is suited for anyone who owns their own business, big or small, or works for a corporation and wants to enhance their sales skills and take their career to the next level.

Q: What will I learn in a Retail Management course?

By the end of the Retail Management - Merchandising, Distribution and Marketing course, you will be able to explain how visual merchandising affects sales figures, have an understanding of distribution channels, discuss linear communication and its various tools, and more.

Q: What is the best retail management course?

Alison’s Retail Management - Merchandising, Distribution and Marketing course covers all the essentials of merchandising. Through the course, you will learn how to increase sales using merchandising displays, marketing techniques, distribution, and inventory management and planning.

Learn how to boost sales with merchandise displays, marketing and inventory planning in this free online retail course.

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Avg. Duration1.5-3 Hours
Available Languages (2)
English
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- English
- Spanish
This course is
CPD-Accredited

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Learning Outcomes

In this free course, you will learn how to:

Define and describe ‘retail merchandising’
Explain how visual merchandising can affect sales
Outline the principles of design
Indicate how to design an effective display
Explain the channels of distribution
Define and describe the ‘4 Ps’
Discuss product mixes, lines and individual products
Describe the ‘linear communication’ model
Outline the four important characteristics of communication tools
Explain the calculation for ‘open-to-buy’ planning

Knowledge & skills you will learn

Course Overview

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